PAI entered into a long-term contract with Hard Rock in 2001, initially delivering sound, lighting and audio-visual installations at outlets in Birmingham, Cardiff, Leeds, Nottingham, Cologne, Lisbon, Munich, Paris and Rome.
Further projects were completed in Amsterdam, Barcelona, Berlin, Bristol, Copenhagen, Edinburgh, London, Madrid, Manchester and Newcastle - as the company showcased its international capabilities in the retail arena with the rollout of unique integrated solutions.
Contracted by Hard Rock Corporation's European Corporate Office, PAI assisted in the introduction of a brand new concept. Piloted in Birmingham, BSS Soundweb and Crestron control were utilised to deliver state-of-the-art digital solutions. The scheme was so successful that Hard Rock opted to retro-fit the technology as part of processing control upgrades in other cities across Western Europe.
The model comprised of a pair of BSS Soundweb 9088ii/LL DSP matrix devices and a Crestron CNMSX-AV integrated control system with dynamic expansion capabilities, in which a CNX-ENET Ethernet communications card was linked to the DPA port in the control system and connected to a LAN (Local Area Network).
With a multi-zonal, multi-source, multimedia system (including a live stage in many Hard Rock Cafés), PAI successfully met the brief originally devised by Craig McIntyre, VP of Design and Concept Development at HRC in Florida. The systems also allowed for individual interrogation and reprogramming via local Cisco servers, providing the client with an intuitive remote management solution from the other side of the Atlantic.
Crestron's ColorTouch CT1000 3.8 inch controller enabled full customisation for any control environment, managing all video matrices with a video switcher between DVD, S-VHS and MPEGs. Programming was created in America and decoded via the Cisco system. Meanwhile screens, including a mixture of NEC plasma models, were sited at various locations around each store.