Corporate Case Study – Enhancing the workplace

Client Overview

ARUP is a global independent firm of designers, planners, engineers, consultants and technical specialists. The multi-national professional services company has offices in more than 30 countries across the world, with 16 sites in the UK.

Its Cardiff offices house staff responsible for work on the Wales Millennium Centre, the capital’s new business district, Central Square, as well as a largescale project at Abu Dhabi International Airport.

Project Brief

Following previous collaborative work, including AV design and specification support, PAI has built a longstanding relationship with ARUP’s Cardiff office and its key personnel. The company was therefore delighted when ARUP staff approached us to discuss their audio-visual needs and the desire to incorporate a range of leading audio, video and control technology into their dedicated Presentation Suite.

A complex brief tasked PAI with creating the perfect environment for ARUP to showcase their BIM (Building Information Modelling) credentials with clients and contractors. The room also needed to incorporate efficient and impressive video conferencing solutions for effective communication with colleagues and affiliate offices around the world, as well as having the flexibility to serve as a space for corporate entertainment.

Technical Solutions

The centrepiece of the project is a stunning landscape video wall, which comprises 15 Samsung UD55D premium large format displays, chosen for their ultra-narrow bezel of just 3.5mm, colour calibration and LED backlighting technology. Each is separately fixed to a specialist full-service mount, allowing exact adjustment in terms of positioning and safe access for post-contract support.

A Barco TransForm ECU-110 video wall processor and AMX solutions are pivotal to the successful operation of the control and video routing system. For audio processing, PAI installed a Symetrix Radius AEC digital sound processor, alongside a Denon DN-500AV surround sound decoder and two Yamaha XM4080 four-channel audio amplifiers.

To create a high quality, immersive sound field, discrete Tannoy and JBL Control 1 in-wall loudspeakers were chosen to complement the processing. A Univox PLS-100 induction loop amplifier was also fitted for hard of hearing and DDA compliance.

Two collaboration systems have been integrated, which are independently selectable from the control system. One is set up to use ARUP’s own network for internal use, the other to an external network for guest use. A Cisco C40 Codec and PrecisionHD Camera were paired with two wePresent wiPG-2000 wireless presentation receivers and a Blu-ray Player.

System control itself is facilitated via an iPad, which hosts a specialist app and GUI. This allows easy and intuitive management; including power on/off, use case and display configuration changes, input selection and audio level. The iPad is stationed at the presenter position – a modern lectern in keeping with its surroundings – where the speaker also benefits from an Audio Technica gooseneck microphone and 10” monitor offering HDMI, DVI, VGA, YPbPr, S-Video and composite video functionality.


PAI provided an AV rich, multi-functional Presentation Suite for this key client and well-known name in the construction industry supply chain.

The project added to PAI’s extensive portfolio of corporate AV projects in the Welsh capital, which includes previous work for Cardiff Business Club, ITV Cymru Wales, KPMG and Life Sciences Hub Wales, amongst others.


“We are delighted with our new digital ‘hub’…and the media wall provides a unique and collaborative facility to present digital information on a large scale for the benefit of our clients and projects.” – Paul Webber, Director, ARUP

PAI can guide you through all you need to know about audio-visual systems for corporate workplaces. Our designers and engineers are on hand to discuss your requirements.

Call us today on +44 (0)1554 740500 or start a project and let us know your requirements.

Project info

LocationCardiff , South Wales

Key Products

  • AMX Control Systems
  • Barco TransForm ECU-110 Video Wall Controller
  • Cisco TelePresence PrecisionHD Camera
  • Samsung 55” LFDs
  • Symetrix Radius AEC Digital Sound Processor
  • wePresent wiPG-2000 Wireless Presentation System
  • Yamaha Sound Reinforcement
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