We’re hiring! See our Recruitment page for more details

PAI, Part of The PAI Group


PAI is a total service provider, dedicated to offering a full range of design, integration, and installation amenities using leading sound, lighting, and audio-visual products, as well as networked digital media and control.

With 40+ years in the service industry, we use our wealth of experience to deliver consultation, design, project management, specification, installation, and a variety of excellent customer support packages.

PAI’s project portfolio includes:

  • Integrated display, creative content and digital media schemes for leading furniture retailer DFS.
  • Globally implemented digital signage solutions for fashion retailers Monsoon Accessorize, Frasers Group, Reiss, and Zimmerman.
  • State-of-the-art sound, lighting, and control technology for a multitude of clients throughout the UK, Europe, and as far afield as Japan.
  • Innovative data visualisation and collaboration technology for meeting and presentation spaces.

Contact our designers and engineers to find out how PAI can transform your corporate, hospitality, or retail space.

Call us today on +44 (0)1554 740500 or email and let us know your requirements.


Our Markets

PAI working in


Corporate - PAI

PAI is a specialist audio-visual integrator; designing, installing, and maintaining systems that deliver a multitude of real business benefits throughout a diverse range of corporate environments. Read more…

PAI working in


Hospitality - PAI

Since 1982 PAI has supplied cutting edge audio-visual, sound, and lighting systems to the hospitality industry; with local, national, and internationally known clients benefitting from our technology solutions. Read more…

PAI working in


Retail - PAI

PAI has a long and illustrious history of successful retail projects across the globe. Our work has taken us to 16 countries, including America and the Far East, making us one of the UK’s most prestigious retail AV integrators in terms of scalability and worldwide project delivery. Read more…

Who we've worked with


PAI has partnered with some of the world’s largest brands and household names; integrating world-class audio-visual, sound and lighting systems across corporate, hospitality, leisure and retail environments.

Read our project Case Studies to discover more.

Monsoon - PAI
Reiss - PAI
Sports Direct - PAI
International Map
  • “Just a quick email to say a big thank you for all the work your team has conducted during our office refurb. Your help has been invaluable and I know that the team, and members alike, will hugely benefit from our improved AV facilities. I’m sure the sound masking will also help us maintain a professional office environment. Thanks once again.”

    British Medical Association
    National Director
  • “Can I take this opportunity to praise the work and professionalism displayed by your engineers, they both worked efficiently and quickly. My manager was impressed with the quality of the new system and we are sure the local executive team here will likewise be impressed.”

    IT Team Leader
  • “I must say that the system looks great and I’ve been very impressed with the installation process from yourselves – thanks for not giving us any headaches or disruptions!”

    The Beacon Centre for Enterprise
    Business Development Manager
  • “We are delighted with the results and this is largely down to [PAI’s] initial advice and counsel on the possibilities regarding instore digital activity. This was new territory for our business and we are delighted to have great partners such as PAI to work with.”

    Chief Executive Officer
  • “It’s certainly been a challenging store to design and deliver, but seeing the store open this morning and hearing the great feedback we have received already it was worth it! A fantastic looking store that is packed with customers, so a big thanks to all involved in the project.”

    Monsoon Accessorize
    Head of Store Design
Sound Waves Footer - Vaughan Sound